AI answers appear most on informational searches. For stores, the revenue-driving searches are still largely intact, if your pages are strong.
Category pages carry the weight
Searches like “women's running shoes” or “oak dining tables” show product grids, Shopping results and category pages. Strong category pages remain essential.
Product data matters more
Accurate product schema, reviews, pricing and availability help your listings stand out across classic and AI-powered results.
Buying guides still work
Comparison and buying guides with genuine testing and opinions are more likely to be cited and clicked.
Where to focus
- Improve your top 20 category pages.
- Fix product schema errors.
- Add genuine reviews and Q&A.
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